Peloton: 2021 Holiday CampaignMeasured the in-market performance of Peloton's 2021 Holiday Campaign, "When Your Workout is a Joy, It's a Joy to Workout." The spot features Brett Gelman from Stranger Things.
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Peloton: Thanksgiving FootballMeasured in-market performance of Peloton's 2021 Thanksgiving FOX Football Feast spot featuring Reggie Bush, Charissa Thompson, Jenny Taft, Mark Sanchez, and Bob Stoops.
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Peloton: Brand TrackingRedesigned Peloton's brand tracker to streamline key KPIs being measured and improved data quality and turnaround time for quicker insights.
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User Experience: Tech & a11yGauged discoverability and usability of accessibility features among people with disabilities
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Competitor Analysis: NewsConducted a competitor analysis of the strengths and weaknesses of a news aggregator compared to key competitors
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Monthly Tracker: SmartphonesTracked KPIs for smartphone OEMS and OS among likely purchasers and recent purchasers to identify purchase drivers
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Conjoint: Feature BundlesUsed discrete choice models to identify optimal bundles of features, willingness to pay, and pricing
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Ad Hoc: Authenticity BadgesEvaluated which badge on social media posts to use to convey post authenticity among tech laggards
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Ad Hoc: Community StandardsAssessed clarity of social media community standards and how people view a platform's community standards
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MaxDiff: Messaging AppsConducted a MaxDiff to produce a rank order of items respondents identified as most and least important when using messaging apps to contact businesses
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Concept Testing: Biz VoiceModerated IDIs with call center managers to evaluate consumer acceptance of new business voice product features before product launch
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Brand Tracker: Social MediaTracked key KPIs for a social media company and key competitors in the market in 27+ global markets
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Ad Hoc: Well-Being & Tech UseAssessed how technology usage (e.g., social media, gaming, streaming, messaging, and television) impacts health and well-being
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Ad Hoc: Targeted Health AdsIdentified how targeted health ads affect sentiment and engagement on social media
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Brand Perceptions: SocialGauged BIPOC content creators' pain points when creating content on various social media platforms in the US, UK, and Sub-Saharan Africa
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Competitor Analysis: BrowsersConducted a competitor analysis to assess strengths and weaknesses of an internet browser compared to a key competitor
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Brand Tracker: Dating AppsTracked key KPIs for an online dating app and key competitors in the market in 10+ global markets
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In-Depth Interviews: AccessibilityModerated IDIs with assistive technology trainers to explore how and which products are recommended to people with disabilities
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Journey Mapping: HanesThrough a virtual shop along identified Shapewear purchase drivers to inform product development, packaging, and planogram layouts
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UX & Marketing: Hershey'sThrough video research informed the strategic direction of a corporate responsibility campaign and improved the design for the website
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Experiments: Manulife InsuranceAssessed several variants of a survey compared to a control to identify the best survey format for research participants
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Public Relations: Android TVConducted a YouGov survey of 2,000 internet users on TV trends including TV viewing habits and behaviors at home
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Infographic: Android TVInsights informed the development of an infographic on TV viewing habits
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Market Research Handbooks Contributed to "101 Tips to Improve the Research Participant Experience" and "ROI of Insights"
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