My work in market research, technology, and health 

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User Experience: Tech & a11y

Gauged discoverability and usability of accessibility features among people with disabilities

 Competitor Analysis: News

Conducted a competitor analysis of the strengths and weaknesses of a news aggregator compared to key competitors

Monthly Tracker: Smartphones

Tracked KPIs for smartphone OEMS and OS among likely purchasers and recently purchasers to identify purchase drivers

Conjoint: Feature Bundles

Used discrete choice models to identify optimal bundles of features, willingness to pay, and pricing

Ad Hoc: Authenticity Badges 

Evaluated which badge on social media posts to use to convey post authenticity among tech laggards

Ad Hoc: Community Standards

Assessed clarity of social media community standards and how people view a platform's community standards

MaxDiff: Messaging Apps

Conducted a MaxDiff to produce a rank order of items respondents identified as most and least important when using messaging apps to contact businesses 

Concept Testing: Biz Voice 

Moderated IDIs with call center managers to evaluate consumer acceptance of new business voice product features before product launch  

Brand Tracker: Social Media

Tracked key KPIs for a social media company and key competitors in the market in 27+ global markets

Ad Hoc: Well-Being & Tech Use

Assessed how technology usage (e.g., social media, gaming, streaming, messaging, and television) impacts health and well-being

Ad Hoc: Targeted Health Ads

Identified how targeted health ads affect sentiment and engagement on social media

Brand Perceptions: Social 

Gauged BIPOC content creators' pain points when creating content on various social media platforms in the US, UK, and Sub-Saharan Africa

Competitor Analysis: Browsers

Conducted a competitor analysis to assess strengths and weaknesses of an internet browser compared to a key competitor 

Brand Tracker: Dating Apps

Tracked key KPIs for an online dating app and key competitors in the market in 10+ global markets

In-Depth Interviews: Accessibility

Moderated IDIs with assistive technology trainers to explore how and which products are recommended to people with disabilities  

Journey Mapping: Hanes

Through a virtual shop along identified Shapewear purchase drivers to inform product development,  packaging, and planogram layouts 

UX & Marketing: Hershey's

Through video research informed the strategic direction of a corporate responsibility campaign and improved the design for the website 

Experiments: Manulife Insurance

Assessed several variants of a survey compared to a control to identify the best survey format for research participants 

Public Relations: Android TV

Conducted a YouGov survey of 2,000 internet users on TV trends including TV viewing habits and behaviors at home

Infographic: Android TV 

Insights informed the development of an infographic on TV viewing habits

Market Research Handbooks

 Contributed to "101 Tips to Improve the Research Participant Experience" and "ROI of Insights"

Blog Post

The Power of Moments: Break
​the Script and Make Moments

Blog Post

Virtual Reality With Eye Tracking:
​Step Into the Future 

Blog Post

Global Shopping Mindsets: Unique Shopping Behaviors in the Path to Purchase

Blog Post

Ridesharing Woes: The Potential for Personalized Experiences

Blog Post

Marvel Comics: Diversifying
​ Characters and Content

Blog Post

All-Star Insights Teams: Hire People
​With 'Unique Pairings'

Blog Post

Data Democratization: Leveraging Technology to Increase Your Insights Teams Influence

Blog Post

From "Sex Sells" to Female
​Empowerment in Marketing

Blog Post

Sephora's Take on Beauty: Building Relevant Cross-Channel Experiences

Blog Post

Inclusive Technology: Accessibility
​and the User Experience

Blog Post

Doing Business in the Global Economy: Cultural Competence is Crucial

Blog Post

Marketing to Thrill-Seekers: Can Ads Influence Risky Consumer Behavior? 

Blog Post

How Implicit Methods and Explicit Emotional Mapping Can Drive Commercial Activation

​​Blog Post

The New Living Room:  Latin
​America's Sport Consumption

Blog Post

Critical Consumption:
​Social Justice Matters ​

Blog Post

Millennial Consumers: From
​Experiences to Transformations

Blog Post

The Evolution of eBay: Changing
​Global Brand Perceptions

Blog Post

Marketing Following a Tragedy: A
Display of Unity or Distaste?

Blog Post

WIRe MRX Diversity
​Award at TMRE

​Blog Post

The New Rules for Advertising Excellence in the Social Media and Online Video World

Book Chapter

Concept Testing: A New Service for an Employee Wellness Program

Book Chapter

​The Impact of Role Models in Sport

Book Chapter

Girls and Women in Sport

Magazine Article

​Growth Mindsets in Young People