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CAIT WILSON, PH.D.
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My work in market research, technology, and health 

CLICK THE LINKS TO EXPLORE MY WORK
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Conjoint: Feature Bundles

Used discrete choice models to identify optimal bundles of features, willingness to pay, and pricing
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Ad Hoc: Authenticity Badges 

Evaluated which badge on social media posts to use to convey post authenticity among tech laggards
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Ad Hoc: Community Standards

Assessed clarity of social media community standards and how people view a platform's community standards
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MaxDiff: Messaging Apps

Conducted a MaxDiff to produce a rank order of items respondents identified as most and least important when using messaging apps to contact businesses 
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Concept Testing: Biz Voice 

Moderated IDIs with call center managers to evaluate consumer acceptance of new business voice product features before product launch  
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Brand Tracker: Social Media

Tracked key KPIs for a social media company and key competitors in the market
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Ad Hoc: Well-Being & Tech Use

Assessed how technology usage (e.g., social media, gaming, streaming, messaging, and television) impacts health and well-being
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Ad Hoc: Targeted Health Ads

Identified how targeted health ads affect sentiment and engagement on social media
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Brand Perceptions: Social 

Gauged BIPOC content creators' pain points when creating content on various social media platforms 
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Competitor Analysis: Browsers

Conducted a competitor analysis to assess strengths and weaknesses of an internet browser compared to a key competitor 
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Brand Tracker: Dating Apps

Tracked key KPIs for an online dating app and key competitors in the market
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In-Depth Interviews: Accessibility

Moderated IDIs with assistive technology trainers to explore how and which products are recommended to people with disabilities  
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Public Relations: Android TV

YouGov survey of 2,000 internet users on TV viewing habits and behaviors at home
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Infographic: Android TV 

Insights informed the development of an infographic on TV viewing habits
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Market Research Handbooks

 Contributed to "101 Tips to Improve the Research Participant Experience" and "ROI of Insights"
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Blog Post

The Power of Moments: Break
​the Script and Make Moments
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Blog Post

Virtual Reality With Eye Tracking:
​Step Into the Future 
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Blog Post

Global Shopping Mindsets: Unique Shopping Behaviors in the Path to Purchase
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Blog Post

Ridesharing Woes: The Potential for Personalized Experiences
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Blog Post

Marvel Comics: Diversifying
​ Characters and Content
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Blog Post

All-Star Insights Teams: Hire People
​With 'Unique Pairings'
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Blog Post

Data Democratization: Leveraging Technology to Increase Your Insights Teams Influence
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Blog Post

From "Sex Sells" to Female
​Empowerment in Marketing
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Blog Post

Sephora's Take on Beauty: Building Relevant Cross-Channel Experiences
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Blog Post

Inclusive Technology: Accessibility
​and the User Experience
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Blog Post

Doing Business in the Global Economy: Cultural Competence is Crucial
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Blog Post

Marketing to Thrill-Seekers: Can Ads Influence Risky Consumer Behavior? 
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Blog Post

How Implicit Methods and Explicit Emotional Mapping Can Drive Commercial Activation
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​​Blog Post

The New Living Room:  Latin
​America's Sport Consumption
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Blog Post

Critical Consumption:
​Social Justice Matters
​
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Blog Post

Millennial Consumers: From
​Experiences to Transformations
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Blog Post

The Evolution of eBay: Changing
​Global Brand Perceptions
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Blog Post

Marketing Following a Tragedy: A
Display of Unity or Distaste?
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Blog Post

WIRe MRX Diversity
​Award at TMRE
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​Blog Post

The New Rules for Advertising Excellence in the Social Media and Online Video World
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Book Chapter

Concept Testing: A New Service for an Employee Wellness Program
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Book Chapter

​The Impact of Role Models in Sport
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Book Chapter

Girls and Women in Sport
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Magazine Article

​Growth Mindsets in Young People
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Photos used under Creative Commons from ExtensivelyReviewed, Tom Mrazek
  • Home
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