My work in consumer research and the health industry

CLICK THE LINKS TO EXPLORE MY WORK

Blog Post

The Power of Moments: Break
​the Script and Make Moments

Blog Post

Virtual Reality With Eye Tracking:
​Step Into the Future 

Blog Post

Global Shopping Mindsets: Unique Shopping Behaviors in the Path to Purchase

Blog Post

Ridesharing Woes: The Potential for Personalized Experiences

Blog Post

Marvel Comics: Diversifying
​ Characters and Content

Blog Post

All-Star Insights Teams: Hire People
​With 'Unique Pairings'

Blog Post

Data Democratization: Leveraging Technology to Increase Your Insights Teams Influence

Blog Post

From "Sex Sells" to Female
​Empowerment in Marketing

Blog Post

Sephora's Take on Beauty: Building Relevant Cross-Channel Experiences

Blog Post

Inclusive Technology: Accessibility
​and the User Experience

Blog Post

Doing Business in the Global Economy: Cultural Competence is Crucial

Blog Post

Marketing to Thrill-Seekers: Can Ads Influence Risky Consumer Behavior? 

Blog Post

How Implicit Methods and Explicit Emotional Mapping Can Drive Commercial Activation

​​Blog Post

The New Living Room:  Latin
​America's Sport Consumption

Blog Post

Critical Consumption:
​Social Justice Matters ​

Blog Post

Millennial Consumers: From
​Experiences to Transformations
​Coming Soon...

Blog Post

The Evolution of eBay: Changing
​Global Brand Perceptions

Blog Post

Marketing Following a Tragedy: A
Display of Unity or Distaste?

Blog Post

WIRe MRX Diversity
​Award at TMRE

​Blog Post

The New Rules for Advertising Excellence in the Social Media and Online Video World

Book Chapter

Concept Testing: A New Service for an Employee Wellness Program

Book Chapter

​The Impact of Role Models in Sport

Book Chapter

Girls and Women in Sport

Magazine Article

​Growth Mindsets in Young People