Conjoint: Feature BundlesUsed discrete choice models to identify optimal bundles of features, willingness to pay, and pricing
|
Ad Hoc: Authenticity BadgesEvaluated which badge on social media posts to use to convey post authenticity among tech laggards
|
Ad Hoc: Community StandardsAssessed clarity of social media community standards and how people view a platform's community standards
|
MaxDiff: Messaging AppsConducted a MaxDiff to produce a rank order of items respondents identified as most and least important when using messaging apps to contact businesses
|
Concept Testing: Biz VoiceModerated IDIs with call center managers to evaluate consumer acceptance of new business voice product features before product launch
|
Brand Tracker: Social MediaTracked key KPIs for a social media company and key competitors in the market
|
Ad Hoc: Well-Being & Tech UseAssessed how technology usage (e.g., social media, gaming, streaming, messaging, and television) impacts health and well-being
|
Ad Hoc: Targeted Health AdsIdentified how targeted health ads affect sentiment and engagement on social media
|
Brand Perceptions: SocialGauged BIPOC content creators' pain points when creating content on various social media platforms
|
Competitor Analysis: BrowsersConducted a competitor analysis to assess strengths and weaknesses of an internet browser compared to a key competitor
|
Brand Tracker: Dating AppsTracked key KPIs for an online dating app and key competitors in the market
|
In-Depth Interviews: AccessibilityModerated IDIs with assistive technology trainers to explore how and which products are recommended to people with disabilities
|
Public Relations: Android TVYouGov survey of 2,000 internet users on TV viewing habits and behaviors at home
|
Infographic: Android TVInsights informed the development of an infographic on TV viewing habits
|
Market Research Handbooks Contributed to "101 Tips to Improve the Research Participant Experience" and "ROI of Insights"
|